Strategic Divestitures: How Consumer Brands Are Shrinking to Grow
5 min readKey Takeaways: Over the past year, several major consumer goods companies have announced plans to divest underperforming business segments and refocus on streamlined portfolios with stronger growth potential. These announcements follow marked top-line deceleration from their post-pandemic heydays, where revenues benefited from large price increases at the expense of margin compression. While profitability generally improved…